Behind the scenes
40winks was co-founded by two North London mums,
Jenny Leahy and Charlotte Souter.
Jenny and Charlotte both had similar marketing backgrounds
and wanted to swap city life, for the suburbs, where they could
work around their children.
Having both left work after having children, over a playdate,
they discussed wanting to get back into ‘work’ when their
children started school, but at the same time, wanting it to be flexible and local.
It was then that they made a pact with each other, and decided
they would go into business, not knowing it would be sleepover parties at that time, but knowing they would make a great team. Five years later, after hosting lots of super fun sleepovers, that moment came, and 40winks was founded.